Frontline Marketing Sacramento

About Frontline

Frontline Marketing is Sacramento's only outsourced customer acquisition firm aiding the Fortune 500 community in its pursuit of new business. It is our belief, and our impressive numbers back it up, that nothing is more effective to acquiring new customers than a firm handshake, a great smile and clear communication. Our function is to deliver our clients message to potential customers, give them a superb impression of our clients and win over their business.

Due in large part to an increase in technological dependence, the global community has shrunk. While there are many positives to this trend, the downside is our national and international clients feel disconnected with their customers. TV and radio commercials are expensive and there is no way to know if they actually reach their target audience. The internet is vast and so far spam e-mail has been more of a nuisance than a viable business solution. Direct mail gets our clients info in the doors but the conversion into new customers is typically less than 2 percent. Telemarketing has recently been limited by do-not-call lists and caller ID. This has created a huge opening for Frontline Marketing. Our integrity and effectiveness is why no other company is entrusted to handle such personalized customer acquisition. It also is the reason for our aggressive expansion plans in 2010.

With no competition and a proven track record of success, Frontline Marketing has created major stability for both staff and clients, all with the beauty of a relatively small location here in Sacramento. With a humble headquarters here in the city, Frontline Marketing is proud to say that it is a perfect working environment, with constant support and mentoring from management. The team maintains close relationships, with the utmost mutual respect. Frontline Marketing is fortunate to boast a company structure that can be so profitable with such a tight-knit staff.

In the competitive world of business, an outsourced marketing team offers a viable alternative with a speed-to-market that cannot be matched by our clients handling business in-house. Whether a company is seeking to broaden its customer base or increase sales revenues, outsourcing is the fastest and most cost-effective way to reach new customers at their own places of business.

Our approach is simple and quite effective. We provide national and international clients a vehicle to create a handshake relationship with potential customers. This personal approach has proved so successful that many of our clients have abandoned the more traditional customer acquisition techniques of telemarketing or direct mail. Frontline Marketing's unique method creates the most direct personal link between clients and potential and existing customers. In-person presentations and sales reach companies that direct mail and telemarketing campaigns are unable to penetrate, as well as giving clients the most direct means to selling their products and services and enhancing long-term client retention.

Frontline Marketing extends clients sales reach quickly and with dramatic results. An outside sales and marketing force for new customer acquisition expands product sales and also executes client-retention campaigns, marketing to and establishing relationships with small to medium-sized business customers.

If new customer acquisition is not a company's core competency, discover the experts at Frontline Marketing. We provide access to a professional sales force that is directed by Senior National Consultants and Organizational Consultants. These people are experts in business-to-business direct sales.

We are not a full-service marketing firm. Instead, we focus mainly on customer acquisition and retention in order to provide more market share to large and established clients. These clients hire us to perform marketing and sales campaigns for them as an outsourced service so they can spend more time focusing on their principal expertise.

A client signs with Frontline Marketing, and immediately research and development commences in order to determine who the most profitable customers are in a given business sector. At the initial assessment meeting, the client's short and long-term goals and key objectives are discussed. Specific target markets are clearly mapped out and the overall sales strategy is agreed upon.

The foundation of strategic campaign planning is identifying the most profitable and desirable customers to acquire. Pilot cities are then selected based on several factors, including market segmentation studies, the client's interest in exploring new locations, or potentially promising regions where there is no established sales force. For the most productive results, specific attention is given to the number of sales representatives and the duration of the pilot program.

Once a pilot program has produced successful sales results and a client is confident with the decision to implement a campaign rollout, standardized training materials are created and distributed to an expanded team of account managers. Utilizing new media technology, Frontline Marketing can quickly disseminate training and sales support materials. In addition to the hands-on support provided by senior executives in the field, the organization's web-based University and Intranet was launched for ongoing training, real-time communication, and round-the-clock sales support.

With the marketing campaign underway, a senior operating executive directs the assigned sales force in the field. Sales representatives are expected to maintain the highest standard of professionalism and are constantly monitored for thorough, courteous, and engaging product presentations as well as sales productivity and accurate order entry. When necessary, seamless incremental campaign changes are made, and consistent performance results are reported to the client on a timely basis.

Each sales campaign is assigned to a campaign manager who serves as the liaison between the sales force and the client in various areas such as administrative and reporting issues. Daily responsibilities include monitoring sales productivity through the organization's state-of-the-art tracking system and detailed activity reports that reflect the success of each campaign as it evolves. From payroll and benefits processing to commissions and tax filings, each appointed Campaign Manager is dedicated to a client-focused and responsive approach to managing the campaign and ensuring every facet is handled properly.